LG Six-motion Washer Sweeps Global Washing Machine Market

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Clik here to view.SEOUL, KOREA- LG Electronics announced on August 7 that its cumulative sales of six-motion function-mounted washing machines reached 8.1 million units as of the end of last month.The company achieved this milestone in three years and nine months after it released the six-motion washing machines in October 2009.

In other words, it sold one six-motion washing machine per every fifteen seconds and four units per every one minute. After passing the 2-million mark in 2011, six-motion machine sales jumped by more than three times within such a short period of two years.

The six-motion function played a key role for LG Electronics to occupy more than a half of the global drum washing machine market. As of today, LG Electronics is the world’s largest washing machine maker with a market share of 10 percent in value terms. In the category of drum washing machine, it commands a dramatic market share of about 50 percent.

The six-motion function still evolves. LG Electronics added in April 2013 a turbo shot function that sprays powerful water from three different directions, thereby reducing washing time by more than 30 minutes.