Wednesday, August 21st, 2013
Kim Yang-jae, analyst with Woori Investment & Securities, said, "On August 11 Samsung Electronics cut its 55-inch curved OLED TV price 34 percent to 9.9 million won from 15 million won. This is interpreted as the company's confidence in further cost cutting and its willingness to make the TV a mass-market item."
The fall in OLED TV prices is expected to accelerate in the near future, thanks to an improvement in OLED yield, among others. In parallel to this, the quality will also improve in a fast clip. According to Kim of Woori Investment, new OLED TVs with resolution comparable to UHD TVs (whose resolution four times better than full-HD TVs) would be launched by the third quarter. For the past two years, the picture quality of OLED TVs has remained at the level of 55-inch full HD TVs.
In addition, a variety of devices that come equipped with flexible OLED components inside. Flexible OLED displays have advantages that can be molded into different kinds of designs rather than its innate anti-breakage properties.