SEOUL, KOREA - CJO Shopping announced on November 19 that its private brand cosmetics “Repere”will launch into Harvey Nichols Department Store in Istanbul, Turkey, within this month.
CJO Shopping selected Turkey, a place where European culture is mixed with Asian one, as the first foreign market for its PB cosmetics Repere. CJ O Shopping plans to use Turkey as a stepping stone to gain a larger share in the global markets.
Among the clients of the Harvey Nichols’ Istanbul store, Turkish people account for 30 percent, while foreign travelers taking the remaining 70 percent. CJ O Shopping said this location is an ideal place to check the needs of European and Asian people, which would help develop its product strategy in the future.
Atthe Harvey Nichols’ Istanbul store, CJ O Shopping plans to sell six Repereproducts,including four anti-aging lines that were launched on November 6 in Koreathrough a home shopping channel