Samsung Electronics to Promote Brand in Memory Card Lineups

SEOUL, KOREA - Samsung Electronics has set out to promote the brand of its memory card lineups. This strategy focuses on strengthening the property and brand by product group, aimed at achieving differentiation not only with performance but with design.

 

According to Samsung Electronics on April 7, the major product group consists of the Micro SD Card which is used mainly for smartphones or tablet computers, and the SD Card which is used for digital cameras or camcorders.

They are divided by performance into three lineups—standard, EVO and PRO, each having a diverse range of capacity from 4 to 64 GB.

The highest lineup PRO model has a UHS first-grade performance (Ultra High Speed Grade 1). Its maximum reading-and-writing speed is estimated at 90 MB per second. It is suitable for taking serial photos of high-quality images with more than 20 megapixels. With a 64-GB card, it is possible to record high-resolution full HD video for more than 10 hours.

Samsung Electronics differentiated the three different lineups with different color—Emerald Blue (Standard), Romantic Orange (EVO) and Professional Silver (PRO).