Tous les Jours Expands Presence in China

SEOUL, KOREA - CJ Foodville announced on April 16 that its bakery brand Tous les Jours signed a master franchise contract with a local distributor in China’s Zhejiang Province. This deal brought the number of the Chinese provinces where Tous les Jours formed master franchise contracts up to six.

 

In China, at present, Tous les Jours created presence in five major cities, including Beijing, Tianjin, Shanghai, Weihai and Suzhou, plus in six provinces, including Sichuan, Henan, Shanxi, Shaanxi, Fujian, and Zhejiang.

CJ Foodville plans to set up as many as 1,600 locations in China by 2017. Tous les Jours’ master franchise partner in Zhejiang Province is specialized in retail (department stores, retail outlets), tourism (hotels, resorts), and restaurant and culture business.

Presently, Tous les Jours runs a total of 140 stores in seven countries worldwide, including the United States, Vietnam, Indonesia, the Philippines, Cambodia, and Malaysia.