LG Household Reports Lower-than-expected Operating Profit

SEOUL, KOREA - LG Household & Health Care reported its first-quarter financial results which were lower than expected by the securities analysts.

Key factors behind the decline in operating profit include the rise in marketing cost in and outside Korea, plus the cost related to the establishment of a joint venture in China to promote the business of the road shop brand TheFaceShop there.

LG Household & Health Care announced on April 24 that its operating profit stood at 128.2 billion won in the first quarter of this year, down 12.1 percent year on year. During the same period, its sales rose 5.2 percent to 1.12 trillion won and net profits fell 12.5 percent to 90.3 billion won.