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SEOUL, KOREA - Samsung Electronics Co., Ltd, the global leader in mobile technology, today announced the launch of “Swarovski for Samsung,” an exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit.
The “Swarovski for Samsung” collaboration comes on the heels of a successful accessory partnership between the two brands during Mercedes-Benz Fashion Week in New York this past season. The collection marks the first time in more than 100 years that Swarovski has participated in a collaboration of this scale, where it fully integrates its branding into the collection.
“With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung. “Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes.”
The collection of crystal-encrusted Galaxy S5 covers and Gear Fit charms is a distinctive union of Swarovski craftsmanship and Samsung technological expertise. Using a special developed application process, Swarovski Crystal Fine Rocks are perfectly integrated into the back cover of the Galaxy S5, while two crystal effects are merged into one motif as an extra design feature.
The Gear Fit Charm Sliders have been specially designed to provide users with the ultimate versatility in their wearable technology experience. The charms are available in a wide variety of colors and styles, each easily customizable with mix-and-match capabilities that enable people to embrace their personal tastes, even as they change for different occasions. Bar colors include Brown, Golden Shadow and Crystal. Dangle styles feature SiamHeart, Light Rose Heart, Crystal Skull, Anthracite Skull, Crystal Star, Blue Star and Golden Shadow Lips.
The “Swarovski for Samsung” collection will be available on the Samsung online store at http://store.Samsung.combeginning May 8 in Korea and pre-sales in China. Online availability in the United Kingdom will begin shortly thereafter. Starting May 22, availability will extend to offline Samsung stores.
“Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection,” said Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional.
