SEOUL, KOREA - For LG Hausys, which has undergone difficulties due to the slump of the construction market, the construction material business is emerging as a new income source.
LG Hausys saw its sales rise by 29 percent year on year to 399.6 billion won in the first quarter of this year, with its operating profit estimated at 16.4 billion won, up 264 percent from a year earlier.
Key factors behind the rebound in LG Hausys’ construction material performance include its shift in sales strategy from focusing on B2B-centered sales channel toward expanding the channel to cover general consumers.
In February 2014, LG Hausys opened an experience store Z:IN Square in Seoul’s Gangnam where visitors can take a look at the company’s construction material items displayed on the second floor.
The Z:IN Square has a theme-based exhibition space for construction material items, including flooring materials, windows and artificial marbles, plus a café where visitors can sit and take a rest. The number of its visitors has already passed the 10,000 mark.