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SEOUL, KOREA - Smart TV application developers can now use a single, integrated process to publish their applications to compliant Smart TV Alliance members’ smart TVs. Successful completion of the Alliance’s Joint Quality Assurance process now triggers multi-manufacturer app publication through the Common Developer Portal, allowing publishers to reach more devices and users in one simple process. This makes the publication process simpler, more cost-effective and significantly faster.
Smart TV Alliance was launched in 2012 to unite the fragmented smart TV market and provide consumers with richer smart TV experiences and access to more content and better services. In less than two years, the Smart TV Alliance has streamlined the application development, QA and publishing process, offering developers an easier and more effective way to develop applications, and providing publishers with broader reach.
“The Alliance’s common SDK and specification, joint QA process and single contract reduce the time and cost of application publication, resolving development inefficiencies and alleviating the fragmented TV market,” said Seijiro Yasuki, president of Smart TV Alliance and chief technology executive of Toshiba Lifestyle Products & Services Corporation. “With today’s launch of the Common Developer Portal, the Alliance delivers a true ‘build once, run everywhere’ ecosystem.”
