Samsung Electronics Opens Digital Plaza Showroom in Hongdae

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Clik here to view. SEOUL, KOREA - Samsung Electronics opened a Digital Plaza showroom in Hongdae in Seoul.The Hongdae Digital Plaza showroom is built based on the concept of a multicultural space that is different from that of other Digital Plaza showrooms.

Hongdae, or the area near Hongik University, is one of Seoul’s hottest places which have constant foot traffic day and night, particularly young people in their 20s and 30s.The Hongdae Digital Plaza showroom boasts sophisticated interior design and displays a variety of the latest IT and mobile products.

The showroom is built in line with Samsung’s strategy to create a place where young people can enjoy and become more familiar with Samsung brands.

Among the most outstanding features of the showroom is its lounging zone which will offer a variety of services to visitors under four themes—leisure, travel, body exercising, and hobbies.At the boutique lounge, visitors can experience a variety of home electronics goods ranging from TV to sound bars, refrigerators, and washing machines.