While big companies develop private labels to build consumer loyalty, small companies use private labels as brand promotion. The rising demand on private labels indicates the companies are willing to invest for products with better quality control, lower production cost and stronger competence against established brands.
According to American Private Label Manufacturers Association, US tops the chart at 40% private labels of total items in supermarket, while China holds merely 1%. Through SIAL CHINA in house research team, “private label” has become the most followed topic for the visitors.
As Asia’s largest Food & Beverage exhibition, SIAL CHINA 2013 will embrace the trend and highlight the “private label” offers during May 7th to 9th 2013 at Shanghai New International Expo Centre.
May Season Is The Best Time For Purchasing & Sales
2,200＋ Exhibitors
Over 2,200 leading companies have already confirmed that they will be exhibiting at the exhibition which marks a good start to SIAL CHINA. To build on the existing developments within the food and drink market in Asia, SIAL CHINA will go that extra mile to bring in more exhibitors and visitors from the retail and food service sectors, the wine industry as well as internationally renowned organizations. This year, a large number of exhibitors will offer sophisticated production line, OEM, ODM and related services. They have attracted industry leaders with their confirmed attendances, such as Lotus, Metro, Auchan, WalMart, BeiJingHuaLian, Spar, Yohan,Tesco, Amazon, Carrefour, and CRVanguard.
85,000+ sqm
What’s more, there will be more than 40 international pavilions at SIAL CHINA 2013, occupying over 85,000sqm of exhibition space. Vietnam, Indonesia, Switzerland, Belgium, and Republic of Lithuania will be making their debut at the show this year. At the same time USA, France, Australia, Germany, Italy, Spain, South Africa and over 10 other national pavilions will all be increasing their presence. Besides that, Turkey will attend as the guest country of honor in 2013. All this and more is what’s in store at SIAL CHINA for the 46,000 professional buyers and visitors expected at the event.
15 Product Zones
The 14th edition of this exhibition includes a variety of private label resources, offering teas & coffees; wines & spirits; organic foods; dairy products; seafood; fruit & vegetables; chocolates; sweets & snacks; meats and halal food, to name but a few. There will also be 15 products zones in total to tantalise visitors’ taste buds.
SIAL CHINA is growing in pace with the market and aims to find and highlight ‘private label’ in order to create a unique experience for its participants. Visit SIAL CHINA’s newly opened online visitor pre-registration website www.sialchina.com to make sure you don’t miss out on this year’s must-attend event.
For exhibitor, please download exhibitor manual through this link http://manual.sialchina.com/login.asp. And visitors get your badge right here http://www.sialchina.com/visitors-registration-2.
Tasteful Dedicated Events：
6th Edition of La CUISINE by SIAL
Highlight your products through culinary demonstrations by the most talented international chefs from mainland China, France, Malaysia, Turkey as well as other countries and regions. La Cuisine by SIAL attracts food service industry professionals who are looking for innovation and inspiration.
9th Edition of SIAL Innovation
SIAL CHINA is all about innovation. SIAL Innovation has been a key event for the past 8 years, offering exhibitors a platform to showcase their latest innovative products and highlight food innovation in general. More than 70% of SIAL CHINA’s visitors will come to SIAL Innovation.
The SIAL Innovation observatory also provides a unique opportunity for retail traders. It gathers all the new concepts and innovations launched worldwide in one area and shines a light on new consumer trends.
Retail & Hospitality Forum – SIAL TV
A meeting point to express opinions, share ideas and gather information. A new and central conference set, to talk about global stakes. Moreover, SIAL TV for its first time will join with Retail & Hospitality Forum and bring us the updated onsite interviews with exhibitors, visitors and show report.
In 2012, more than 14 high level conferences, hosted by industry experts, were held in this area including: SIFEA, SINODIS, CITY SUPER, SHIYAO Investment, SFGC, GOODWELL, XTC, FABBRI, NESTLE. In 2013, the forum will continue to be the place to meet under-the-radar buyers.
VIP Buyer Lounge
SIAL CHINA is the place to meet the inaccessible actors of the Chinese distribution. In order to offer an opportune environment for trading and negotiation, SIAL CHINA has a dedicated area to facilitate the connection between exhibitors and prestigious players of the retail and distribution in China. In 2012, the area brought several major players for our exhibitors, including: CITY SUPER, SPAR, GOODWELL...