Hyundai Motor Rolls out MistraTargeting China

SEOUL, KOREA - Hyundai Motor’s Chinese joint venture Beijing Hyundai held a new car presentation for its brand-new vehicle Mistraon November 19.Mistra comes from a Chinese phrase meaning “the embracing of grand will and future.”

With Mistra, Hyundai Motor aims to attract the attention of the middle-income people in their 30s which are emerging as a mainstream consumer group in China.

A Beijing Hyundai official said, “The Mistrais developed exclusively for Chinese consumers.With distinguished value and excellent quality, it will gain popularity in China’s mid-sized car market.”

With a 2.77-meter wheel base, the Mistra has an ample indoor space and is primed with a variety of convenience specs and state-of-the-art safety specs. The Mistra is also appointed with a TFT-LCD panel and an LED DRL (daytime running light).