SEOUL, KOREA - Ssangyong Motor announced on November 29 that it launched a marketing brand “The W Experience” for its flagship sedan Chairman W.
“The W Experience” is a premium marketing brand for the clients of Chairman W. Under this brand, Ssangyong Motor will offer a variety of distinguished programs in various areas, including culture, leisure, lifestyle, and driving schools.
To celebrate the launching of the new model, Ssangyong Motor will hold a “Flower Art in Gallery” event. The participants will be given the chance to take a look at artworks, based on professional curators’ explanations. Famous actress/model/florist Kong Hyun-Joo will also give a lecture on how to make Christmas trees.
This event will be held at the Gana Art Center until December 11. The people who are eligible for this event are the spouses of those who purchased Chairman W during the period from 2008 to November 2013.