At the right time, another German maverick cut in the brawl on his behalf. Like the warlike neighbor VW, he said in a somber-looking with using chiaroscuro painting skills:
“Ladies and gentlemen, you might have heard of the words. They are that ‘Perfection comes. The imperfect disappears’. And the passages are surely written in the God’s Book. The very thing is my life code. In this context, the best of my belief is the Best or Nothing. Frankly, it’s a gleam of my earnest hope. Once again, ‘Nothing but the Best’ is my only life philosophy. That’s it.”
It is superlative. It looks overly sharp like a cactus.
There is no joke. Nothing grandiloquent or fascinating is seen in his speech. There is no spoof. In this point, he looks like an uncompromising perfectionist.
Literally, the best is the best. And, ‘nothing’ is not better than scum. From this point of view, his dry phases are inspiring and catching to the people. Thus, ‘The Best or Nothing,’ or ‘Nothing but the Best’sounds to be a master touch. For such a reason, he could have won popularity from sweet mamas in the grand monde. ()
At this sort of tough Germanic remarks, another European competitor has an ax to grind. Squinting at them, he scoffed at their plausible but quarrelsome catchphrases. Then he said flatly as below:
“I cannot find out something special there. All of them are cut-and-dry. They have no sense of humor, no eye for beauty, no ear for music. Further, there are not any rhyme and any reason. Simply, it reminds me that aggressiveness often reveals inferiority complex.”
Then, unlike his coat-of-arms of ‘stand-up lion’ the French competitor attitudinized in a prudish manner. Then he turned the matter into a serious talk as below:
“Well, you know the legendary dance pioneer, Isadora Duncan. She lived in Paris for many years. One day she said proudly that ‘my movements are as elegant as my words because those are simply the luminous manifestation of my soul.’ To me, her remark was agreeable and impressive. So I still remember it. Like her words and performances, my motion is emotion itself without motor tic and phonic tic, of course, if God grants me life. That’s all.” (Below is the inspiring pose by Duncan in a Grecian tunic. Source: Wikipedia)
He artily coined it from his mouth as if he had been another dancing artist. In a sense, it looked like a defensive back in the American football game. However, the rhymed passage, Motion & Emotion, is precise and perfect for promotion. It is nonpareil to demonstrate his will and smack down his rivals. In this point, he, as a fashionmonger from France, must have been a gifted Parisian special artist (PSA) matching Isadora Duncan. ()
In particular, his mastership of English is beyond description. His second language is killing, more exquisite than any other English slogan by American, Japanese, and German. Once again, his slogan, Motion & Emotion, is animating and spellbinding. Further, it is a sweetmeat itself like chocolate, candy, or caramel. There is no match for his sweet nothings. Indeed, the point must be a zinger itself.
By some accounts, it has been said that he had already branded an unforgettable impression in the people’s minds in the past. At the early 20th century he brazenly used Tour Eiffel, the Paris Particular, as a signboard for his marketing.
Later the agency of the Guinness Book heard of the news but was so doubtful of it. In a fit of strong suspicion, the agency sent a man to Paris to check whether it was true or not. The agent looked around there at daytime. But he couldn’t see anything special. At night he felt something strange over his head. Instinctively he turned his eyes upwards the Tower. Then he found a biggest and dazzling signboard. It was shining down brilliantly over his head and the whole city. It alarmed him. He thought inside that ‘it is like a colorful neon sign or dazzle lamps in a car’. Then he found something more in it. It was letters written in English. It read Citroën. It was the name of French automaker. Once again, its masterful marketing skill astonished him. Then he shouted out to himself astonishingly that:
“Oh, my God, it’s unbelievable. It’s an exceptional charm without deception. It passes all belief. It’s a new idea for advertisement. As for Citroen, the Tower must have been built for his own marketing. Here, the signboard came pat to the Tower.”
Then he took a picture of it. With it, he immediately reported his first impression about the blurb to his boss. Finally, the agency acknowledged it as the eye-popper and recorded it in the Book as below:
“Under any circumstance it’s the world’s largest commercial signboard in history. As the evidence the picture is attached here. It’s not a fake by hologram. It is a real face of the advertisement on the Tower by Citroën. All of it guaranteed.”
In this way, the agency endorsed the fact as the world’s record. Then it added favorably that:
“Citroën is not a merely artisan but a talented and commercial artist.”
Further, the agency reassured the readers with the picture.
From this point of view, the signboard must have been a fine display of his amazing competence and his innovative mind as if he had been really a French big gun. The blurb lasted for ten years, from 1925 to 1934. (Below was the signboard. Source: Wikipedia)