Mercedes-Benz Aims to Retake No. 2 Spot in Korea’s Import Car Market

SEOUL, KOREA - Following BMW which passed the 30,000 level in sales in Korea last year, Mercedes-Benz is driving forward to break the 30,000 mark this year.Mercedes-Benz, which ranked No. 3 last year among import car brands, aims to surpass 30,000 units in sales this year.

 

BMW joined the 30,000 annual sales club last year, first among import car brands.Mercedes-Benz’s goal is to retake the No. 2 position from Volkswagen.Mercedes-Benz sold 24,780 units last year, falling behind Volkswagen’s 25,649 units.

According to the Korea Automobile Importers and Distributors Association, this year’s import car sales are expected to exceed 180,000 units. For the January-May period of this year, Germany’s four major auto brands—BMW, Benz, Volkswagen and Audi—each passed the 10,000 mark in sales. 

BMW came on top with sales of 16,910 units, followed by Benz with 13,735 units, Volkswagen with 12,358 units, and Audi with 10,808 units.