SEOUL, KOREA - Volkswagen turned out to be the most favored brand for individuals who have purchased import cars. Volkswagen accordingly plans to target individuals rather than corporate users.
According to the Korea Automobile Importers and Distributors Association on July 15, a total of 94,263 import cars were sold here in Korea during the first half of this year. Of the total, individual buyers accounted for 59.5 percent or 56,077 units. Corporate purchasers accounted for 40.5 percent or 38,186 units.
Among import car brands, Volkswagen made the strongest appeal to individual consumers. It was sold 15,368 units in the first half of this year, of which 12,442 units were purchased by individual users. This is far higher than the industry’s average of 59.5 percent.
Following Volkswagen were BMW, for which individual purchasing accounted for 54.8 percent or 11,112 units in total sales, Audi with 7,100 units or 52.5 percent, Mercedes-Benz with 6,985 units or 42.0 percent.