MOUNTAIN VIEW, CA - Ooyala, the leading innovator in video streaming, analytics and monetization, today announced the formation of Ooyala Business Consulting a new global division of the company's Professional Services Group. Ooyala Business Consulting helps media companies, broadcasters and operators kickstart profitable new digital video strategies as well as maximize revenue opportunities with existing video offerings.
The new unit is staffed by experts from the broadcast media, production, IPTV and online video industries, and takes a data-driven approach to video business planning. Ooyala Business Consultants help customers analyze and benchmark the performance or potential of its video inventories, distribution footprints, audiences and monetization techniques; applying years worth of expertise in large-scale multi-screen video service deployments and revenue generation in order to inform business strategies.
Ooyala Business Consulting takes a methodical approach to delivering strategies tailored explicitly to each customer's business goals and market. The process is inclusive of exploratory sessions to identify short and long-term business goals, benchmarking plans or deployments against global business data and similar companies, as well as gap analyses, solutions workshops, system and feature prioritization, and detailed reporting with supporting data.
Ooyala Business Consulting projects establish a deep understanding of a customer's audience behavior and content performance across all device types at a granular level. The result is a highly-informed and ideally prioritized plan for increasing the return on investment for all content procurement costs, and fully realizing the potential of any video business initiative.
Ooyala consultants help maximize viewership, viewing time and loyalty for live and on-demand offerings; optimize content and programming to drive additional value from all video assets; identify ideal monetization models for specific markets, catalogues and audience profiles; and identify and amplify high-performance content. For ad-supported video offerings, consultants can recommend progressive techniques for fine-tuning the balance between optimal ad load and maximum viewer engagement.
Jay Fulcher, president and chief executive officer of Ooyala, said, "The profit opportunity presented by multi-screen video has never been greater, or more complex. Our approach uses data mining and predictive analytics to produce video business insights backed by real-world statistics and benchmarking. Coupled with our long history of R&D in content personalization and revenue optimization, this puts Ooyala on the forefront in terms of helping any business jump-start new video initiatives, or maximize the return on existing services."