SINGAPORE - Anthill Realtors Pte Ltd has appointed PR Communications as its retained public relations agency. Secured following a competitive pitch, PR Communications will commence work immediately.
Anthill Realtors' appointment of PR Communications is driven by its business ambition to differentiate itself from Singapore's competitive real estate market; to drive greater awareness and preference for its specialized offering in Asia's real estate, and its high standards of quality and good value of their products and services.
PR Communications will develop a public relations programme to position Anthill Realtors as a premium boutique real estate consultancy firm.
In addition, PR Communications will execute strategic campaigns that will help the real estate firm achieve key business objectives both locally and regionally.
"PR Communications was chosen as they showed great understanding in the property market. They also had proven experience to build new local brands," said Rhonda Wong, CEO, Anthill Realtors Pte Ltd.
"The recent measures implemented have definitely slowed the Singapore property market down and we think it is the best time for Anthill Realtors to enter the market with its differentiation and specialized offerings," Wong added.
Eric Chan, Managing Director, PR Communications, welcomed the appointment.
"We are extremely thrilled to work with Anthill Realtors as it dovetails perfectly with the work we do for many other local brands that we helped build from ground zero. Furthermore, our experience in the property and travel industry, including CapitaLand and iProperty.com, helped us win this account," Chan said.